Does FedEx think the second ad will convince me if the first fails?

Near my house, there is a double billboard; two ad spaces that sit side by side on one structure. For the longest time, both spaces contained an army recruiting ad. The first didn’t make me want to join the army. Neither did the second.


Maybe I’m missing something. Are side-by side ads some fancy new form of 3D technology? Will an army recruiting officer jump from the billboard if I view it with 3D glasses? Will a package pop out of the Fedex page if I view it on a 3D screen? Billboard space is expensive. Ad slots on websites are valuable. Why squander opportunities with redundant ads?


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