Samsung spent 132 pages reiterating how much they want to copy Apple’s iPhone. So little room is left to argue that Samsung doesn’t want to copy Apple.

Though perhaps they’re copying the wrong things. Sure, it’s great to make a popup keyboard that doesn’t overlap text fields, or change button colors so they are more visible, or even maintain consistency between an app’s icon and its UI. But the last few years have taught us that many people continue to buy devices full of these annoying inconsistencies. Samsung, after all, sells more phones than Apple. But businesses exist to make a profit. So if the copy team at Samsung were smart, they’d ignore little OS glitches and copy Apple’s truly remarkable strategy. (And let me clarify that this strategy is remarkable not because Apple invented it (they didn’t) and not because Apple uses it, but because Apple uses it so very effectively.)

Sixty One… that’s a few phones.
Three Phones, Five Counting Color Options, Thirteen Counting Color and Carrier Options.

Comparing only Apple and Samsung, smartphone industry profit would appear inversely proportional to units sold. Apple’s economy of scale works. If determined to copy Apple, Samsung should at least copy this. It could have saved them a humiliating loss in a highly publicized court case, because economy of scale is an “open source” concept.

Profit ≠ Marketshare

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