Samsung spent 132 pages reiterating how much they want to copy Apple’s iPhone. So little room is left to argue that Samsung doesn’t want to copy Apple.

Though perhaps they’re copying the wrong things. Sure, it’s great to make a popup keyboard that doesn’t overlap text fields, or change button colors so they are more visible, or even maintain consistency between an app’s icon and its UI. But the last few years have taught us that many people continue to buy devices full of these annoying inconsistencies. Samsung, after all, sells more phones than Apple. But businesses exist to make a profit. So if the copy team at Samsung were smart, they’d ignore little OS glitches and copy Apple’s truly remarkable strategy. (And let me clarify that this strategy is remarkable not because Apple invented it (they didn’t) and not because Apple uses it, but because Apple uses it so very effectively.)

Sixty One… that’s a few phones.
Three Phones, Five Counting Color Options, Thirteen Counting Color and Carrier Options.

Comparing only Apple and Samsung, smartphone industry profit would appear inversely proportional to units sold. Apple’s economy of scale works. If determined to copy Apple, Samsung should at least copy this. It could have saved them a humiliating loss in a highly publicized court case, because economy of scale is an “open source” concept.

Profit ≠ Marketshare


Did you ever play dog pile as a kid? Some poor person ends up on the floor, and everyone else piles on top. I hated that game, mainly due to claustrophobia.

I still hate that game, especially when my applications play it. All the years I used Mac OS 10.1, 10.2, 10.3 and 10.4, application windows dog piled atop each other. Then I entered the “future of computing.” Spaces, application assignments, gesture-based app switchers. I could really zip around in Leopard and Snow Leopard. Mail lived in space 1, Safari in 2. I could always find Final Cut Pro in 5. My ten most used apps all had their own spaces.

But Apple let another cat out of the bag: Mountain Lion. Unfortunately, application-assigned spaces didn’t get out of the bag. There are definite improvements in Mountain Lion, but this cat dog piles terribly. Application-specific spaces are no more, and I miss them. My windows are a total mess. Claustrophobia and confusion has destroyed my former productivity. For all the awesome improvements in 10.8, I’m really quite annoyed at this omission. Adding insult to injury, the application switcher lost it’s gesture to a space switcher. Now I’m able to get from space to space faster, but there’s no telling what I might find in those spaces.