Redundancy plagues tech blogs. Go read Apple’s letter about rejoining EPEAT. Now try any of the following links. (They all go to articles about Apple rejoining EPEAT)

MashableThe VergeEngadgetHuffington PostTech CrunchBuzzfeedBusiness InsiderArs TechnicaThe Next WebGigaomDaring Fireball

How much information did you find in those articles but not in Bob Mansfield’s letter? Second, how much information was specific to any one article? I bet sites could attract more visitors (ad income) if they invested a bit more in creating interesting and somewhat original content.


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